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The premise is straightforward. Designers build print projects using desktop design software like Adobe InDesign or Quark XPress. Then they use BiDesign to add interchangeable parts to the project. An advertisement, for example, could have several interchangeable main photos, three or four less prominent photos each with a few possible variations, several choices of headline and body copy.
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When they’ve made their choices, users can submit the PDF back to the BiDesign processor station over their LAN or the internet. A high-resolution version of the project will then be created and sent to a chosen destination -- a publication or a commercial printer or simply to their own e-mail address. The high-quality PDF is ready for high-res printing. |
| BiDesign keeps this all straight while the designers work in their familiar environment. When they have created all the interchangeable pieces, another BiDesign application processes the project, turning it into a web-ready PDF. |
Everybody wins. The original designers can control all the choices in the print project to make sure that branding issues, color and logo usage and photo copyrights are properly respected. End users get customized output, acceptable to head office. |
| End users can view the web PDF in most standard web browsers. Clicking on labeled bookmarks In the PDF changes the content, selecting a different main photo, for example. Users can also select designated variable text elements in the PDF and insert their own data. |
BiDesign is tailor-made for organizations that maintain a dealer channel or branch offices that need to customize collateral materials for local markets. BiDesign can be purchased on a fee-for-service basis or as a capital acquisition. |
